 Netscape
Communications Corporation Netscape Marketplace: 4.98-8.98 Elizabeth Tun Zan of electric crayons assumed the position of Producer for Netscape's newly created Marketplace, Netscape's first venture to create an on-line shopping mall. Elizabeth worked with Netscape partners Amazon.com, FTD, Music Boulevard, Travelocity and NetMarket to collect, edit, and produce on-line content and promotions to drive traffic to Marketplace and partner sites. She developed reports to track and monitor performance and also supported the pilot of the Netscape Shopping Flash Newsletter. This project ended shortly after Netscape Shopping, in partnership with Excite, launch in July 1998. Netcenter Shopping 12.98- 6.99 Elizabeth Tun Zan of electric crayons resumed her role as Producer for Netcenter Shopping. She works with Netscape partners Amazon.com, FTD, CDnow and Excite to produce content for Netcenter's Books, Movies, Flowers and Music Shopping Channels. Working with partners and the program manager, she produces pop-ups, banner ads, direct mail promotions and other links within Netcenter to maximize revenue opportunities. She also manages the submission of partner Internet Keywords and What's Related URLs to drive traffic from both within the Netcenter portal and from external search engine results. Netscape Store: 3.98-5.99 Tammy Beaulieu of electric crayons assumed the position of Sr. Producer for the On-line Commerce area available within the Netscape website- The Netscape Store with $10-20K/day in sales. The position is responsible for managing the team to deliver monthly, weekly or daily specials or promotions with ad spots or ad banners, get all new Netscape products released and available into the Store for the consumer public. The Producer also works with the back end operations and fulfillment house for delivery of merchandise. TechSearch: 10.98-4.99 Tammy Beaulieu of electric crayons worked as Project Manager to launch a new area of the Computing & Internet area of the Netscape Netcenter website. Responsible for managing the team with the corporate partners Wired/HotBot, Lycos & DejaNews to deliver a multi faceted CO-branded search resource. IT Knowledge Center: 9.98-4.99 Tammy Beaulieu of electric crayons worked as Project Manager to launch a new area of the Computing & Internet area of the Netscape Netcenter website. Responsible for managing the team with the corporate partner Intraware to an on time launch date of the CO-branded website. Ongoing duties include the inclusion of Registration for both the Intraware and Netscape services for the end user. Netscape Recirculation: 9.98-2.99 Tammy Beaulieu of electric crayons coordinates the 'traffic recirculation' within the Computing & Internet area of the Netscape Netcenter website working with and 'evangelizing' to the Program managers and Producers of the different areas and departments. There are at least 4 methods to drive traffic from and to different areas of the website by utilizing Search and Internet Keywords, What's Related and Directories structures. Netcaster - International Channel Finder: 5.97-2.98 Tammy Beaulieu of electric crayons worked as Producer for the International Channel Finder in Netcaster, launched Fall 1997 development starting in May 1997. Netcaster is Netscape's "Push Technology" component highlighting 4.0 Browser technology. The Producer was responsible for managing the launch of 40 International Netscape partner channels in 7 countries. Worldwide partners included AOL Germany & France, ZD Net Germany and Australia, Rheinische Post, Golem, Asahi Shinbun, etc. Other responsibilities include scheduling and coordination of internal engineering and production resources and providing all technical support required by the international partners and in-house Netscape sales staff. International Websites: 9.96-3.97 electric
crayons
produced the "What's New" and "What's Cool" sections
of Netscape's International websites in ten different languages. Employing
native speakers of the languages, we canvassed websites of interest
across the globe created in the local languages targeting the end user/consumer
market. Server Central Marketing: 7.96-10.96 electric crayons gauged the site for end-user friendliness, clarity, overall layout and design. Coordinating with multiple departments to develop cleaner and more useful information easily available to end users, technical consumers. electric crayons created a 'one spot stop' for listing of all server products, based on platform, availability and beta version, that could be easily maintained and updated through all areas of the Netscape website, internally and externally. |
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